Graphics Artwork and Corporate Identity: Canis et Cattus
The logo and styling was developed for the promotional material to advertise a dog walking service that specialises in pet-sitting and solo dog walking. The design had to incorporate the different elements of the business in a professional, but fun way. Thinking about the dog and cat narrative and the animals personalities, I chose burgundy red for the dog and cyan/turquoise blue for the cat and iconically manipulated the facial features of the animals in a cartoonish way. The lines are smooth and the facial features almost identical to enhance symmetry and continuity projecting the connotation of a serious, fun and reliable dog walker/pet sitter.
The website has different icons expressing the different components and services to the business, all of the icons link to main corporate identity showing continuity throughout the site and the printed material. In addition to web and print work, there are graphics developed for promoting the business on social media. The idea is to engage with prospective clients and to enhance the different elements of the business that differs from other competitors (dog walkers/pet sitters).